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From Unnoticed to Unforgettable… Build Your Brand

October 27, 2009

Business ProfsAccording to a study out of UCLA, 85% of all decisions are made with our eyes.

The image you project affects the calculations others make about your intelligence, character and ability and determines whether or not they want to do business with you.  Like it or not, the way you dress, act and eat has a remarkable impact on the people you meet professionally and socially.

If your personal brand (image) is not professional and consistent, attractive and attracting, or you lack good manners and don’t have proper dining etiquette, you will be passed over —guaranteed. To be competitive, to have a greater influence on others, attract more business and be more successful, it’s critical that you pay more attention to protocol and etiquette as it relates to your brand.

Perhaps, like many, you have never even thought about how you are perceived. Have an outer-body experience and try to see yourself as others see you. If it’s still unclear, pay attention to how people respond to you. Ask a few people that you trust, or hire a professional. Before you sell anything…a product, a company or a service… you must sell yourself first. Protocol and etiquette training increase your close ratio, both personally and professionally.

Develop your brand the way large, successful companies do: Spend time, money and energy to create a brand that is eye-catching and appealing. Having a well-defined personal brand provides a tremendous advantage over the competition.

We know that in the current economy, competitiveness has increased dramatically. Business has become more serious and conservative—not only in attitude and business attire but in etiquette training as well. As certified protocol and etiquette consultants, we are hired by individuals and companies to present training in the fine art of image management, presentation skills, good manners, business etiquette, international and domestic protocol, dining skills and appropriate dress.

Even though intelligence, experience and education count, companies are demonstrating they are simply not hiring those who do not possess these all-important communication skills. It is the whole package that counts.

Mediocrity is dead —– The sloppy casual dress, sloppy work ethics, disrespectful behavior, lack of civility and manners simply do not work anymore. It’s not acceptable to dress inappropriately or do business with the wrong fork. There has been a return to formality, elegance, manners and sophistication.

Hot Tips:

1. Ensure that your personal image mirrors your professional goals.

2. Be authentic.

3. Study the competition. Take a close hard look at them.

4. Know your target market and adjust your brand accordingly.

5. Keep re-inventing yourself. What worked yesterday doesn’t work today. A willingness to change and keep current is critical to your success.

6. Keep fit and healthy. Eat healthy…BE energized.

7. A positive attitude gets you everywhere. Carry yours with you at all times.

8. Brush up on business etiquette, social manners and the unwritten rules. They count big time.

These skills are your passport to universal acceptance and success!

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